Local Developer Mark Hall Acquires Rights to USL Franchise for Oakland East Bay Region of Northern California

Hall plans to build a state-of-the-art 15,000+ seat soccer-specific stadium

TAMPA, Fla. – The United Soccer League today announced that Mark Hall, a real estate-oriented entrepreneur based in Northern California and the President and CEO of Hall Equities Group, has acquired the rights for a United Soccer League franchise in the Oakland East Bay area. Hall is an active real estate developer and operates a nationwide portfolio of varied commercial properties, apartment buildings and hotels, as well as a variety of sports-focused businesses. Hall intends to pursue the development of a 15,000+ seat soccer-specific stadium complex to house the new club. The overall project could potentially include a hotel, a conference facility, retail and other uses synergistic to the stadium complex that would enhance the fan experience.

“Located in one of the largest media markets in the country, the Oakland East Bay area fits perfectly into our mission of building passionate regional rivalries, and further strengthens the USL’s presence on the West Coast following our recent expansion in Fresno and Las Vegas,” said USL CEO Alec Papadakis. “We have full confidence in Mark’s vision and plan to bring professional soccer to the East Bay, given his track record of success in real estate investment and development across the country.

“The USL continues to be a leader in the growth of professional soccer in North America by bringing the world’s game to new, untapped markets with proven local ownership groups and soccer-specific venues that deliver an unforgettable experience for fans. East Bay’s stadium will not only serve as a first-class venue for a professional soccer team, but also be a community asset that hosts other events.”

Having acquired the rights to a USL franchise, Hall will work directly with local officials to secure a suitable location for a major stadium project. The goal is to have the stadium and team ready for kickoff by the 2021 USL season or sooner, if possible.

“Professional soccer continues to thrive across North America, and we are thrilled to participate in its future by bringing a professional USL club to the East Bay,” said Hall. “The East Bay area is the center of gravity for soccer participation in Northern California. We have passionate fans who love the game, and I’m looking forward to building the club for this region, with a state-of-the-art venue to call their own.

“We see a unique opportunity to fill a professional sports void created from the loss of the Oakland Raiders and the Golden State Warriors to venues outside of the East Bay. We intend to fill that void with soccer, which we see as the up-and-coming sport of the future, both in our region and the nation. A well-conceived stadium complex can be a game-changing economic generator for the right area, and we hope there will be a community that will find an integrated stadium, hotel and conference facility to be an attractive anchor, which will generate jobs and economic vibrancy.

“Our new USL club will be a natural extension of our other sports-oriented activities currently underway in the East Bay,” said Hall, who is presently overseeing construction of the Shadelands SportsMall facility in Walnut Creek. This $45 million-dollar project is one of the largest privately financed indoor youth sports complexes in the United States, covering 250,000 square feet. This highly-anticipated facility, which is expected to complete construction by August 2018, will house seven long-established businesses conducting youth-oriented sports training. Tenants in the Shadelands SportsMall include the Ultimate Fieldhouse Basketball complex, which has recently been home to the Stephen Curry SC30 Select Camp, Encore Gymnastics, American Swim Academy, Vibe Volleyball, Mike Murphy Baseball, Sparta Taekwondo and the anchor tenant of the complex, Copa Reál Soccer Training Studios (www.coparealsoccer.com) – a subsidiary of Hall’s diversified sports business platform, known as COPA Innovation Laboratories.

For more information, visit www.usl2eastbay.com and the organization’s official Facebook, Twitter and Instagram pages.

Please direct all interview requests to Kelsey Barclay at kelseyleeb@hallequitiesgroup.com.


About COPA Innovation Laboratories:

COPA Innovation Laboratories (“COPA Labs”) is engaged in the research, development and production of advanced training tools, the accumulation of athletic talent data through quantitative assessment protocols, and the operation of sports training centers. COPA Labs also expects to launch a suite of franchised business opportunities for sale in 2018-2019, employing the use of its proprietary training systems and devices. COPA Labs’ team consists of software engineers, mechanical engineers, electrical engineers, data scientists, sports scientists, trainers and others in facilities located in Northern California and Dallas, Texas. COPA Labs has license agreements and joint ventures, as well, with other firms which have similar or complementary business activities located in the United Kingdom and Germany, and relationships extending into both the Premier League in the UK, and the German Bundesliga. For more information on COPA Labs go to www.copainnovationlabs.com.

About Hall Equities Group:
Hall Equities Group is a real estate investment, development, and property management company representing the interests of select private investors and company-sponsored group investment entities. Originally founded in 1962 as a small family residential real estate brokerage business, Hall Equities Group has grown into a diversified property developer and investor with demonstrated success across multiple property types including industrial buildings, multi-family housing, retail shopping centers, branded and boutique hotels, office buildings, self-storage, subdivisions, and master planned communities. In 2015, Hall Equities Group acquired twenty-nine hotels and the corporate assets of ZMC Hotels, a Duluth, MN based hotelier. ZMC Hotels has become a wholly owned subsidiary of Hall Equities Group, and now owns or operates a total of forty-one hotels with eight additional new hotel projects under development. The combined portfolio of Hall Equities Group and ZMC Hotels now covers 165 properties across nineteen states. For more information on Hall Equities Group, go to www.HallEquitiesGroup.com.

About USL
The USL is one of the most prominent Division II professional soccer leagues in the world, with 30 markets in 20 U.S. states and two Canadian provinces for the 2017 season. In total, the USL reaches a population of 75 million people, fueling the growth of professional soccer across North America.

In 2016, more than $100 million were invested league-wide into stadium infrastructure to create venues that deliver an unforgettable fan and competitor experience. The USL has national media partnerships with ESPN and SiriusXM, and recently invested $10 million to create USL Productions – which includes a state-of-the-art facility that will produce and distribute nearly 500 league matches and more than 1,000 hours of original content to national partners, local affiliates, USL’s Match Center and international markets.

A growing league, the USL has more than doubled in size since 2014, with Ottawa Fury FC, Reno 1868 FC and the Tampa Bay Rowdies debuting in 2017. Fresno FC, Las Vegas Lights FC, Nashville SC, North Carolina SC and a new club operated by Major League Soccer’s Atlanta United are set to join the league for 2018, with Birmingham, Alabama and Austin, Texas set to join the league in 2019. Beyond league play, the USL regularly features international exhibitions against leading Premier League, Liga MX, and Bundesliga clubs, among others.

Headquartered in Tampa, Fla., the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications and sponsorship. Follow the USL at USLSoccer.com, the USL Match Center, and on social media via TwitterFacebook and Instagram.

ZMC Hotels to begin construction on Tru by Hilton hotel in Sebring, Florida

Hall Equities Group and ZMC Hotels plan to begin construction on a Tru by Hilton, the newest mid-scale hotel concept by Hilton, in November 2017. ZMC’s Tru by Hilton will be situated in a prime location in Sebring, Florida, overlooking both Lake Jackson and Little Lake Jackson, and directly adjacent to the existing Residence Inn by Marriott, also owned and operated by ZMC Hotels.

Bevis Construction of Lake Placid, FL, has been awarded the construction contract for the four-story, 82-room hotel which is projected to open in December 2018.

Tru by Hilton is the revolutionary new hotel brand that has been shaking up the mid-priced market since Hilton introduced the brand in early 2016. Designed for guests with “a zest for life and a desire for human connection,” Tru by Hilton offers a fun, fresh, design-forward aesthetic with an emphasis on functionality, convenience, and connectivity.

The hotel is designed with expansive, high-tech lobbies zoned for working, socializing, playing, and eating. Lobbies include comfortable seating and sound-absorbing work pods, free wi-fi and charging stations, as well as a “play” area with a large screen TV and a shuffle board table. Guests are welcome to complimentary tea and coffee and have access to a 24/7 market offering premium national and local snacks and beverages, including single-serving beer and wine available 24 hours a day in the “Eat & Sip.”

Tru by Hilton even offers a reinvented breakfast experience with a build-your-own complimentary “Top It” breakfast bar that has sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces. After breakfast guests can visit the fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio, and flexibility gear.

ZMC Executive Vice President and Chief Operating Officer John Henry said, “We are excited to develop our first Tru by Hilton hotel. We believe it is a game-changer in the midscale category, offering quality contemporary lodging to travelers who believe that being cost conscious and having a great stay don’t have to be mutually exclusive.”



Property-Wide Improvements Beginning at Hampton Inn Lake Havasu City

Hall Equities Group and ZMC Hotels are commencing a property-wide upgrade and renovation of the 162-room Hampton Inn Lake Havasu City. The comprehensive make-over will touch nearly every aspect of the 3.76-acre property in Lake Havasu City, AZ, and dramatically increase aesthetics and amenities both inside and out, making the hotel a premier destination for travelers, conventions, weddings, and other corporate and social events. The hotel will remain open throughout the construction period, which is expected to be completed in six months, to be ready for the arrival of high season guests in early 2018.

Two striking improvements will make The Hampton Inn Lake Havasu hotel stand out among its peers. The first is the transformation and enlargement of the existing pool and patio into an impressive resort-style pool and lounging area. The second is the addition of a specimen cactus garden that will extend along the front of the hotel.

The exterior façade of the building will be updated to reflect the signature Hampton style, and the porte cochère welcoming guests to the hotel will be enlarged and resituated. Inside, the hotel will be completely renovated with a fresh, contemporary look, and public areas will be reconfigured to optimize flow and functionality while maximizing views of Lake Havasu. The existing meeting space overlooking the lake will be enlarged and reconfigured, creating a spacious 3,000-square-foot-room which can be divided into separate 1,500-square-foot spaces and seat up to 300 guests. Guest rooms and guest baths will also be fully updated and eleven new guest rooms will be added.

“We are extremely excited about the upcoming renovation,” says long-time hotel General Manager and Lake Havasu resident, Diane Harry. “There is simply nothing in the area that will be able to match our capabilities for special gatherings and events, and I believe it will attract new visitors to the area for business and for pleasure.”