Hall Equities Group and ZMC Hotels plan to begin construction on a Tru by Hilton, the newest mid-scale hotel concept by Hilton, in November 2017. ZMC’s Tru by Hilton will be situated in a prime location in Sebring, Florida, overlooking both Lake Jackson and Little Lake Jackson, and directly adjacent to the existing Residence Inn by Marriott, also owned and operated by ZMC Hotels.

Bevis Construction of Lake Placid, FL, has been awarded the construction contract for the four-story, 82-room hotel which is projected to open in December 2018.

Tru by Hilton is the revolutionary new hotel brand that has been shaking up the mid-priced market since Hilton introduced the brand in early 2016. Designed for guests with “a zest for life and a desire for human connection,” Tru by Hilton offers a fun, fresh, design-forward aesthetic with an emphasis on functionality, convenience, and connectivity.

The hotel is designed with expansive, high-tech lobbies zoned for working, socializing, playing, and eating. Lobbies include comfortable seating and sound-absorbing work pods, free wi-fi and charging stations, as well as a “play” area with a large screen TV and a shuffle board table. Guests are welcome to complimentary tea and coffee and have access to a 24/7 market offering premium national and local snacks and beverages, including single-serving beer and wine available 24 hours a day in the “Eat & Sip.”

Tru by Hilton even offers a reinvented breakfast experience with a build-your-own complimentary “Top It” breakfast bar that has sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces. After breakfast guests can visit the fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio, and flexibility gear.

ZMC Executive Vice President and Chief Operating Officer John Henry said, “We are excited to develop our first Tru by Hilton hotel. We believe it is a game-changer in the midscale category, offering quality contemporary lodging to travelers who believe that being cost conscious and having a great stay don’t have to be mutually exclusive.”